ARR is a tool used to plot archetypal behaviours that we know to be true and when relevant, gives us longer term direction when designing Behaviour Change Campaigns and Learning Programmes. A.R.R. has been successful in myriad projects across the continent, and works with all age groups, from primary school students to adults.

ARR is based on the thinking that people rarely wake up or spend time thinking of brands or behaviours.  They do however spend a lot of their time thinking about what they want to do, and what they want to be or achieve in life.

We are all aspirational-driven and that’s why and how we are motivated to go through the daily (even hourly) ‘incremental’ tasks, behaviours and work that helps us reach our goals.